Yahoo Pipes for Social Media Monitoring and Business Benefit
A modified version of this content was originally posted on the Fast Wonder Blog
Many large companies can afford to spring for expensive software packages that monitor what people are saying about your company, industry, and competition online; however, for those of us looking for an inexpensive solution, Yahoo Pipes can be an important tool. Using Yahoo Pipes can help you understand what people are saying about you, your industry, your competitors and more through smart filtering of blogs, news sources, Twitter, and other online sites. Your customers are talking about you and your competitors are revealing information that you want to know online. Can you find it quickly and efficiently now?
A few business benefits from using Yahoo Pipes:
1) Become more responsive to your customers by knowing when and where people are talking about your company and products on blogs and Twitter. Find and respond more quickly and efficiently.
2) Use what people are saying about your company and your products to improve your products / services, marketing messages, web content, documentation and other communications.
3) Get insight into your competitors.
4) Keep up with important information about your industry by focusing on keyword filtering to find the most relevant content for your situation.
5) Monitoring dashboards will help you disseminate the information from Yahoo Pipes throughout the rest of your organization.
While I think that monitoring is always important, I usually emphasize it when I am working on blogging strategies with clients. Knowing what people say about your organization, your industry, and your competition is an important element of a blogging strategy. All of the information found via Yahoo Pipes for the purposes above can then be used to generate ideas for blog posts or other communications.
If this was enough to whet your appetite for learning more about Yahoo Pipes, you should watch the 2 Minute Yahoo Pipes Demo video.
Related Fast Wonder Blog posts
Yahoo Pipes and RSS Hacks
Yahoo Pipes Training: A 2 Minute Yahoo Pipes Demo
Monitoring Dashboards: Why every company should have one
Power (and Pain) of Yahoo Pipes for RSS Aggregation
Many large companies can afford to spring for expensive software packages that monitor what people are saying about your company, industry, and competition online; however, for those of us looking for an inexpensive solution, Yahoo Pipes can be an important tool. Using Yahoo Pipes can help you understand what people are saying about you, your industry, your competitors and more through smart filtering of blogs, news sources, Twitter, and other online sites. Your customers are talking about you and your competitors are revealing information that you want to know online. Can you find it quickly and efficiently now?
A few business benefits from using Yahoo Pipes:
1) Become more responsive to your customers by knowing when and where people are talking about your company and products on blogs and Twitter. Find and respond more quickly and efficiently.
2) Use what people are saying about your company and your products to improve your products / services, marketing messages, web content, documentation and other communications.
3) Get insight into your competitors.
4) Keep up with important information about your industry by focusing on keyword filtering to find the most relevant content for your situation.
5) Monitoring dashboards will help you disseminate the information from Yahoo Pipes throughout the rest of your organization.
While I think that monitoring is always important, I usually emphasize it when I am working on blogging strategies with clients. Knowing what people say about your organization, your industry, and your competition is an important element of a blogging strategy. All of the information found via Yahoo Pipes for the purposes above can then be used to generate ideas for blog posts or other communications.
If this was enough to whet your appetite for learning more about Yahoo Pipes, you should watch the 2 Minute Yahoo Pipes Demo video.
Related Fast Wonder Blog posts
Yahoo Pipes and RSS Hacks
Yahoo Pipes Training: A 2 Minute Yahoo Pipes Demo
Monitoring Dashboards: Why every company should have one
Power (and Pain) of Yahoo Pipes for RSS Aggregation
Comment
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Comment by Sarah on February 20, 2009 at 3:06am - Excellent Point! That is exactly how I stay in touch with what is going on... Especially with my competitors.
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