To stand out above the crowd, you need to be a
highly creative person. Look at some of the greatest marketers of our time; Seth Godin, Jay Abraham, Rich Schefren, Dan Kennedy - all are highly creative people.
I have asked a good friend of mine Rick Hubbell to write principle #4 - Developing Your Creativity for Maximum Impact.
Rick is a very innovative person who has helped many large corporations and individuals meet and exceed their goals by using the power of creativity. Rick is in the process of developing a series on creativity and as soon as it is avaiable, I will let you know. I hope you get a lot out of this principle as it is my goal is to help you leverage social media and the internet for profit and influence.
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Developing Your Creativity for Maximum Impact
Highly creative people brighten life and make things better. These original thinkers have unique talents that inspire and ideas that solve problems. They brim with potential to improve the world.
Yet most often, creative types live well below their possibilities, particularly as professionals. Why?
To lump all ‘creatives’ together is too simplified, yet many years working with them - and being one myself - have taught me unconventional tactics that work in many, if not most cases. If you apply yourself, there are ways to produce uncommon results through YOUR creativity without settling, selling out or starving.
No one said it was easy - but it’s possible. Here is a key to doing it…
One Precious Key Instead of All the Regurgitated Principles You See Everywhere Online
Ready?
Key: No matter how gifted you are, do not live life like you are entitled to be an exception - but don’t underestimate yourself either.
What I mean by that is that a HUGE percentage of creatives, and I mean HUGE, go through life waiting for their ship to come in - dabbling, tinkering, settling, wishing and hoping - rather than swimming out to meet it.
Grab a latte, a smoothie or some tea, perch yourself in a comfortable spot and let’s chat.
Misleading Overnight Success Stories
In the US we tend to have so much media exposure that everyone starts feeling like they need to be a wonder model or an overnight sensation, otherwise something must be wrong with us. We all need to be DaVinci, Rembrandt, Apple, Twitter, the cool non-conforming urban artist or Dave Matthews, because, after all - that’s our destiny.
The problem comes when we entertain the idea that we should be entitled to such a radically exceptional outcome - like it’s supposed to float down when someone finally recognizes the true measure of our talents.
Yes, someone wins the lottery and a streetcorner musician is heard by a producer and becomes a millionaire over night - but don’t...
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