Integrating and Implementing Social Media into Your Sales and Marketing Process

This is a two part podcast originally published on ClosingBigger.net and is based upon the book Stephen Jagger and I are releasing this summer called "Sociable!."

Part 1 (Click Here to Download Social Media Podcast MP3)

This social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are:

1. Identify Your Goal
2. Identify Your Target Audience
3. Pick the Right Platforms
4. Map out Social Etiquette
5. Implement Listening and Engagement Strategy
6. Know Core Pains
7. Uniquely Communicate Pills Mixing Marketing and Community

Part 2 (Click Here to Download Social Media Podcast MP3 #2)

In this podcast we talk about what a social media roll-out plan could look like for your company or department. If you’re a lone ranger, don’t worry, this will work for you too. Based upon sections from our book Sociable! here’s a 13 point outline. Listen to the podcast for a full description of these points:

1. Agree goals (Buy-in)
2. Pick your Platforms
3. Assess Resources and Allocate them
4. Social Media policy and guidelines
5. Listening strategy and tool implementation (includes analytics, alerts and social search)
6. Populate and customize build platforms
7. Content development and roll-out calendar (Think notes in a symphony)
8. Train and teach internal contributors
9. Recruit or connect with external contributors (Encourage conversation and contribution)
10. Train and develop external pro-active contributors
11. Marketing and exposure for social media destinations
12. Blogger and press outreach
13. Spin-off Marketing Stage