Enterprises and Social Media - 5 Must Haves by Ravit Lichtenberg
Corporations know that their relationships with customers are drastically changing as a result of the new capabilities made possible by Web 2.0 and social media. Customers increasingly expect to engage with brands instantaneously and satisfactorily. They no longer tolerate long delays in response, live operators buried down the 1-800-line call tree, or the ever-mounting irrelevant spam.
Read More: http://bit.ly/P71mb
Read More: http://bit.ly/P71mb
Tags: enterprise, haves, media, must, social
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Comment by Michael C. Dougherty on July 1, 2009 at 9:54am - Thanks for turning me onto this article. The link didn't connect, but once I got there...I really found it a great read.
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