Do You Know Where You're Headed? Vision!

As I am in the middle of writing my course in Fractal Magic MarketingTM, I have had some very interesting conversations with people based around getting your fractal started. Interestingly when I have mentioned that at the heart of this system, it’s foundation fractal must be your businesses vision and mission statements and your own, I have seen various reactions to this statement.

Some of the people I have spoken to have nodded enthusiastically in agreement, others have avoided eye contact and still others have justified their reasons for not having this in place. My point of view is this; if you have a business and you do not know where it is going or why, then you cannot hope to get anywhere. A vision for what you hope to achieve and a stating those outcomes as a mission has to be the first step to any journey.

I cannot possibly fly to Melbourne without knowing my destination and what I hope to achieve, it may be that my only outcome is to spend some time on my own, doing nothing, it may be to catch up with my friends in the southern city, or a conference I am attending but I know why I am going and where I am going. In fact I cannot get up from my computer and go lie down on my couch in front of the TV without knowing my outcome – to lie on my couch and get some down time watching the idiot box and picturing myself doing just that.

This step is so important!

Some questions to ask are:

1. What does your business stand for?
2. What does your business solve? (for your customers/clients)
3. What is your super power?

The next step is making sure that the business plan you have in place is congruent with your vision and mission. Once you have decided on all that it is time to begin to create your branding statements and marketing messages.

To read more go to: Visioning: Do you know where you're headed?