Shane Gibson's Page

Here's another excerpt from the book I'm working in with Jay Conrad Levinson.

Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth.… Continue

This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson):



#6) Free and Variable



It is important to use free digital give away’s that have real value and customer benefits. Then of course we need a variety of paid options… Continue

I thought I would post Chapter 1 of Sociable! The book ships in the next few days. Let me know how you enjoy Chapter 1.… Continue

Click Here to Play the MP3/Podcast

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things t… Continue

If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I tweeted out in 2009. It's not all of them, just the ones I personally archived. They are chronologically organized from most recent to oldest. You will notice a consistent theme but also somewhat of a change in thought process as well. The reality is social media and our attitude toward it has changed a lot… Continue