When you are in any contest you should work as if there were - to the very last minute - a chance to lose it. - Dwight D. Eisenhower

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Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you.

I don’t care if you’re the marketing assistant, the PR coordinator, the customer service manager, the HR director, or the mailroom clerk. What it takes is the intent to be part of the progress, the bravery to start an open conversation, the maturity and patience to not make it personal, and the investment in the o… Continue

Written by Paul van Veenendaal on November 28th, 2009 |

“Brilliant, innovative, smart yet simple, genius, outside the box, awesome, excellent, unconventional” are just some of the terms used in many blog postings and headlines to describe the new IKEA Facebook campaign, designed by Swedish agency Forsman & Bodenfors, to promote the opening of its new IKEA store in Mälmo.

IKEA’s showcase video, viewed 115,000 times on YouTube since November 18 --… Continue

Published November 4th, 2009 in Analytics, Social Media and Strategy. 0 Comments
Countless publications and blogs, including this blog, have been dedicated to answering what is the “ROI of Social Media.” The question, however, is misguided. To be sure, this is the question your COO and CFO is asking, but greater men and women reply back and answer the question with what they should be asking.

We need to keep in mind two things:

“There is not such thing as Social Media ROI”; and,
“We should be… Continue

http://www.thewojogroup.com/2008/11/top-ten-free-business-apps-for-the-iphone/