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Loredana
- Female
- Milan
- Italy
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Profile Information
- About Me:
- Strategic thinking, innovation and research are the main aspects of my professional attitude.
Summary My primary goal is to help brands and organizations to develop their conversations with their customers, audience and collaborators through an holistic digital marketing approach via better communication programs, strategy formulation and execution, non conventional marketing, social media, buzz and social networks activities.
I am focusing on developing social media strategies for brands determining how to utilize this social medium in an authentic way to engage consumers where they live online while meeting business goals.
Specialties: Digital marketing: search engine advertising; PPC campaigns; direct emailing; database building; affiliate marketing and search engine optimization (SEO). Web 2.0 marketing: wom, buzz and viral marketing, social media, blogging, influencer marketing, blog relations; seeding and tracking of viral and word of mouth campaigns; a broad knowledge of niche and mainstream social networks A broad expertise and knowledge of non conventional marketing approach and guerrilla marketing techniques.
Vision
• people are media
• relations are media
• urban spaces are media
• networks and organizations are media
thus advertising must change:
• from passive target to clever crowd • from mass media to social adoption • from market positioning to social sense • from audience to activation
- How did you hear about inSocialMedia.com?
- I read about it on http://www.web-strategist.com/
- What company do you work for?
- Slash - Interactive Media Agency
- What do you do for your company?
- I'm an Account Manager and a Social media strategist
Latest Activity
Discussions about SEO, Analise web design, navigation and user interactivity and study SEO and Social Media analytic tools on the web.
Events
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Italy cooking school vacation
October 2, 2010 at 6pm to October 9, 2010 at 7pm – Italy
What's inSocialMedia?
inSocialMedia is a content mashup of Social Media professionals from experts to enthusiasts. We encourage, educate and have fun building online connections and networking for business.
Join us, we'd love to have your input.
And if you are so inclined, join the "Leadership Team" and help us define and refine our mission.
-- Chris Patterson and the inSM Leadership Team.
A division of : http://interchanges.com
© 2010 Created by Chris Patterson.
Comment Wall (6 comments)
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Ciao Ciao,
Melissa:)
Its great to have another expert in the Social media universe.
Look forward to interactions.
- V
cp