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Laurence Ainsworth
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  • Sittingbourne
  • United Kingdom
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Laurence Ainsworth added a blog post
I was giving a seminar recently and it included a section on pricing. What really shocked me was how few people understood how to price properly and just how many businesses were almost paralysed with fear about raising their prices. Now i understan…
July 11, 2009
There is no substitute for cold calling and one on one contact. Use the technology to target your cold calling prospects and then by the time you make the call you already know you are calling someone who is likely to be interested. Its never easy…
June 26, 2009
Hi Mark, Its so true. I think too many off us suffer as you do - and that probably includes me Rgds Laurence
June 23, 2009
A blog post by Laurence Ainsworth was featured
I was very interested to read Jeremy Millers article “Sales People Don’t Cold Call”. Now I agree with much of his views in particluar if you're late into the buyers purchasing process, you're pretty much wasting your time and you really should be en…
June 21, 2009
Laurence Ainsworth added a blog post
I was very interested to read Jeremy Millers article “Sales People Don’t Cold Call”. Now I agree with much of his views in particluar if you're late into the buyers purchasing process, you're pretty much wasting your time and you really should be en…
June 19, 2009
A blog post by Laurence Ainsworth was featured
This is one of a series of occasional articles about dealing with the downturn and what you can do to get your business fitter to survive, whilst many of your competitors may fail. The idea of Taking Your Business to the Gym comes from the view that…
May 26, 2009
A blog post by Laurence Ainsworth was featured
This is one of a series of occasional articles about dealing with the downturn and what you can do to get your business fitter to survive, whilst many of your competitors may fail. The idea of Taking Your Business to the Gym comes from the view that…
May 21, 2009
Laurence Ainsworth added a blog post
This is one of a series of occasional articles about dealing with the downturn and what you can do to get your business fitter to survive, whilst many of your competitors may fail. The idea of Taking Your Business to the Gym comes from the view that…
May 21, 2009

Profile Information

About Me:
I run a business consultancy for Small and medium businesses in the UK. We provide business turnaround, sales marketing and mentoring services.

I'm particularly interested in how social media marketing can help traditional companies. My analogy is how can social media marketing help Joe Bloggs of Bloggs Joinery get more business?
How did you hear about inSocialMedia.com?
via twitter a follow
What company do you work for?
Exigent Consulting
What do you do for your company?
Partner

Laurence Ainsworth's Blog

Laurence Ainsworth

Taking Your Business to the Gym - Pricing for Profit

I was giving a seminar recently and it included a section on pricing. What really shocked me was how few people understood how to price properly and just how many businesses were almost paralysed with fear about raising their prices. Now i understand that we’re the worst recession for at least 20 years, but at least 50% of my audience had not increased prices for more than 2 years. Their argument in a nutshell was that they couldn’t increase their prices because they’d lose too many customers. I… Continue

Posted on July 11, 2009 at 4:59pm —

Laurence Ainsworth

Cold Calling Is Alive And Well - Its Just Got a Bad Name

I was very interested to read Jeremy Millers article “Sales People Don’t Cold Call”. Now I agree with much of his views in particluar if you're late into the buyers purchasing process, you're pretty much wasting your time and you really should be engaging with your prospects much earlier in the sales process. It seems to me that the core of Jeremys argument with respect to cold calling is predicated on ac… Continue

Posted on June 19, 2009 at 3:30pm — 3 Comments

Laurence Ainsworth

Take Your Business to the Gym - Pricing

This is one of a series of occasional articles about dealing with the downturn and what you can do to get your business fitter to survive, whilst many of your competitors may fail. The idea of Taking Your Business to the Gym comes from the view that over the last 8-10 years things have relatively speaking been easy. Company liquidations have been at low levels both consumer and business to business markets have been strong and companies have had no real pressure to look at themselves and seek im… Continue

Posted on May 21, 2009 at 2:32pm —

Laurence Ainsworth

Can Twitter Work For The Smaller Business

When I started using Twitter I had two objectives. One was to see how Twitter functions as a social media marketplace and the other was to get a sense of how smaller businesses could use it as a channel to market.

Despite the hype around it Twitter still seems to me to be a niche product. That is based on the composition of its members. It reminds me of all those speed networking events that were so popular, their limiting factor was that it was predominantly sellers who attended and what we re… Continue

Posted on March 13, 2009 at 7:36am —

Laurence Ainsworth

Which Businesses Can Exploit Twitter

When I started using Twitter I had two objectives. One was to see how Twitter functions as a social media marketplace and the other was to get a sense of how smaller businesses could use it as a channel to market.

Despite the hype around it Twitter still seems to me to be a niche product. That is based on the composition of its members. It reminds me of all those speed networking events that were so popular, their limiting factor was that it predominantly sellers who attended and what we really… Continue

Posted on March 3, 2009 at 8:44pm —

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