Social Media Measurement, Analysis, Optimization

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Comment by Business Coach William Patterson on February 7, 2010 at 11:57am

It is a pleasure to be a part of the group. I look forward to contributing.

Comment by Jude Lutge on January 10, 2010 at 7:14pm

Hubspot is good.
I show clients to search for their company on the social media aggregator http://addictomatic.com/
Also use and love Hootsuite.
Also use http://SEOMoz.org free Page Rank Tracker and other free tools

Comment by Matt Titus on October 12, 2009 at 12:35pm

I use the following tracking services for generating a Social Media Report (reports created quarterly)
Twitter: Hootsuite, tracking CTR's on individual tweets
Facebook: FB insights
YouTube: YT insights
eNewsletter: Share to Social Reporting via SilverPop
Referrals: Omniture or Google Analytics (they both provide the same top line stats, Omni can go deeper.....if set up properly)
RSS: Feedburner
Flickr: eh.............

I treat the Social profiles as their own web site, so to speak. I am trying to take the clients focus off of "old skool" measurements that best describe the success of SEO.

Any thoughts or suggestions???????????????? Thanks!

Comment by Stephanie Noble on September 28, 2009 at 10:03am

Brian,

Solid presentation. Who do you feel is the audience? I liked your use of the funnels. I feel that when talking about conversions, we start to get into returns on effort. Though you can add more on measurement tools, it's good that you noted some of what needs to be measured.

When I work with clients, I'm taking into consideration the time put into the social media efforts, that time can be equated to a cost using salary or hourly rates. So knowing time and cost to pursue social media efforts, we begin to have a budget. There may be some flat fee items like the hiring of a graphic designer to brand facebook page, or use of digital PR person to populate content on regular basis. Using these numbers, we speak about what is a reasonable return on investment of time and funds.

To accomplish this, we find ways to place values on visits and other activities. For an e-commerce site, it's quite simple. 100 unique visitors, 30 unique visitors making a purchase, averages purchase $75, etc. For other clients, that pipeline that determines value is more complicated, but can be somewhat defined. I then incorporate all of this data into my software application so that progress towards goals can be tracked.

Comment by Brian Massey on September 27, 2009 at 1:12pm

This is an evolving presentation on social media conversion strategies and measurement. I'd love to get your input on it. Need more on measurement tools, I think.